projects

For our SS25 campaign, we collaborated with Jeroen Dankers who aimed to capture the essence of the brand: the interplay between the ordinary and the unconventional.

What initially appears to be a simple T-shirt or pair of jeans reveals surprising details upon closer inspection - loose threads, asymmetry, or an inside-out look.

Through a three-part series featuring mime actors, Jeroen brought these contrasts to life. The physical expressiveness of the actors highlighted the imperfections and surreal elements in the clothing.

“Seeing the extraordinary in the ordinary and appreciating imperfections. Not everything needs to be perfect to be interesting,” says Jeroen.

Director: Jeroen Dankers
DP: Louis Lustermann
Producer: Luc Heuber
Styling: Benjamin Aarts
In collaboration with Team C.F.